Page 1 of 1

(statistics)Marketing to African Americans: Game industry

Posted: Mon Mar 14, 2016 2:02 pm
by jamie
About 6-7 months ago I started this business service for Gamers. My specific target being African Americans. 2-3 months ago I finished my first ad marketing campaign via twitter and Facebook and thought the data might be of interest to some of the people here.

I'm going to data dump here then comeback later and do some interpreting after I've really looked over everything and give it serious thought.

"math bruhs"

Sample size: 10k-20k (African Americans**assumed**)

Re: (statistics)Marketing to African Americans: Game industry

Posted: Mon Mar 14, 2016 2:09 pm
by jamie
Twitter Campaign (19.6K)

Twitter target audience
Image

Campaign_summary
Image

Campaign_engagement
Image

Campaign_spend
Image

tweets_clicks
Image

Image

tweets_engagement
Image

platform_summary
Image

platform_engagement
Image

demographics_gender&summary
Image

demographics_gender&engagement
Image

demographics_language&summary
Image

demographics_language&engagement
Image

Re: (statistics)Marketing to African Americans: Game industry

Posted: Mon Mar 14, 2016 2:13 pm
by jamie
Facebook Campaign (10.055K)

Facebook target audience
Image

Image

summary
Image

sex&age
Image

sex&age2
Image

sex&age3
Image

device
Image

device2
Image

device3
Image

Re: (statistics)Marketing to African Americans: Game industry

Posted: Mon Mar 14, 2016 2:16 pm
by jamie
Now, lets look at the big picture.Image

Image
Image
Image









Image "math brehs"