(statistics)Marketing to African Americans: Game industry

[jamie]

About 6-7 months ago I started this business service for Gamers. My specific target being African Americans. 2-3 months ago I finished my first ad marketing campaign via twitter and Facebook and thought the data might be of interest to some of the people here.

I'm going to data dump here then comeback later and do some interpreting after I've really looked over everything and give it serious thought.

"math bruhs"

Sample size: 10k-20k (African Americans**assumed**)

[jamie]

Twitter Campaign (19.6K)

Twitter target audience


Campaign_summary


Campaign_engagement


Campaign_spend


tweets_clicks




tweets_engagement


platform_summary


platform_engagement


demographics_gender&summary


demographics_gender&engagement


demographics_language&summary


demographics_language&engagement

[jamie]

Facebook Campaign (10.055K)

Facebook target audience




summary


sex&age


sex&age2


sex&age3


device


device2


device3

[jamie]

Now, lets look at the big picture.













"math brehs"